Selected a challenger brand, InstaCart, and developed a complete creative strategy, including print, digital, and alternative execution. Served as the creative director on team project.
Completed a simulated internship through software program, Stukent. Each week I created organic, paid or influencer social media content for Buhi, a fictional luggage company. I was given metric targets and a budget ranging from $500-5,000 to execute campaigns I thought would resonate best based on Buhi’s social media audit, market reports, and the given target personas.
Tasked with selecting a fictional company and designing a complete brand guide including color scheme, typography, logo, tagline, print and digital campaigns, and merchandise items using the Adobe Creative Suite.
This video captures the culmination of my learning in my creative strategy course. I selected three advertising campaigns and analyzed their strategy and why they stood out to me.
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