Assist Sports Information Directors to serve major media outlets (SEC Network, ESPN, CBS) with gameday operations, in-game statistics reports, and press conference materials. Developed skills in media relations, research and data collection, and public relations.
Oversee marketing strategy and all external communication for University of Tennessee, Knoxville's chapter of the American Marketing Association. Demonstrate skills in organic content creation, team leadership, analytics reporting, and professional communication.
Lead group of 15 peers to execute marketing strategy for a B2B model and deliver assets to client. Conduct research of market trends, consumer behavior, and competiton. Demonstrated skills in project management, strategic thinking, problem solving, and interpersonal communication.
Projects that highlight skills in Adobe design, customer research, media planning, and creative strategy.
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