Assist Sports Information Directors to serve major media outlets (SEC Network, ESPN, CBS) with gameday operations, in-game statistics reports, and press conference materials. Developed skills in media relations, research and data collection, and public relations.
Conduct client meetings to establish scope, review progress, and address concerns. Lead group of 15 peers to execute marketing strategy and deliver assets to client. Collaborate with cross-functional teams to conduct research of market trends, consumer behavior, and competiton. Demonstrated skills in account/project management, strategic thinking, problem solving, and interpersonal communication.
Oversee marketing strategy and all external communication for University of Tennessee, Knoxville's chapter of the American Marketing Association. Demonstrate skills in brand management, team leadership, analytics reporting, and professional communication.
Projects that highlight skills in creative strategy, customer research, media planning, and Adobe design.
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