My Experience

Drive end-to-end social media strategy including following trends, pitching content ideas to CEO, designing video and static content,  and reporting analytics.  

Managed social media strategy and content creation for 18 diverse clients, including designing platform-specific visuals, assisting on production shoots, writing SEO-optimized blogs, and compiling month KPIs. Developed skills in community management, content strategy, analytics, and creative production.

Designed and scheduled multimedia content, coordinated influencer outreach, conducted competitor research, and built marketing strategies to grow the agency’s digital presence and client base. Developed skills in content creation, video editing, market research, influencer marketing, and strategic planning.

Oversee marketing strategy and all external communication for University of Tennessee, Knoxville's chapter of the American Marketing Association. Demonstrate skills in brand management, team leadership, analytics reporting, and professional communication.

Conduct client meetings to establish scope, review progress, and address concerns. Lead group of 15 peers to execute marketing strategy and deliver assets to client. Collaborate with cross-functional teams to conduct research of market trends, consumer behavior, and competiton. Demonstrated skills in account/project management, strategic thinking, problem solving, and interpersonal communication. 

Projects that highlight skills in creative strategy, customer research, media planning, and Adobe Indesign.