UTK American Marketing Association

As Vice President of the AMA marketing team, I oversee the design, production and distribution of all print and digital materials including the organization's banner, merchandise, e-newsletter, and the AMAze program deliverables. I also developed content and oversaw the production of AMA's 2024 recruitment video.

AmAze Program

The AMAze program is a subgroup of the American Marketing Association. The program allows select members of AMA to take on a semester-long partnership with a corporate partner to address their marketing challenges. The AMAze group pitches their comprehensive campaign that outlines the group's research and suggestions.

Spring 2024

isustain

iSustain is a multi-million dollar sustainability consulting company. I led a group of 15 of my peers to conduct market research on the industrial recycling industry—more specifically the stretch film industry—to better understand how to boost iSustain's awareness and customer base amongst large scale manufacturers.

Isustain campaign

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Spring 2023

Pursuit solutions

IT4E is a information technology consulting company. I was selected to work alongside 12 of my peers to rebrand IT4E to Pursuit Solutions to highlight the company's training services. I worked on the logo team to design logos that embody Pursuit Solutions expertise in technology and emphasis on building relationships.

Pursuit Solutions campaign

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