UTK American Marketing Association

As Vice President of the AMA marketing team, I develop social media strategy and oversee the design, production and distribution of all print and digital materials. The content below outlines my impact and showcases my work.

AmAze Program

The AMAze program is a subgroup of the American Marketing Association. The program allows select members of AMA to take on a semester-long partnership with a corporate partner to address their marketing challenges. The AMAze group pitches their comprehensive campaign that outlines the group's research and suggestions.

Spring 2025

Folds of Honor

Folds of Honor is a non-profit organization focused on providing educational scholarships to families of fallen or disabled military personnel. I led 15 of my peers to design a brand mascot and create marketing materials including billboard and brochure mockups and a social media campaign.

Folds of Honor Campaign

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Spring 2024

isustain

iSustain is a multi-million dollar sustainability consulting company. I led a group of 15 of my peers to conduct market research on the industrial recycling industry and created Google Ads, email marketing, and Linkedin campaigns to boost iSustain's awareness and customer base amongst large scale manufacturers.

Isustain campaign

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